Social Media Research in Advertising, Communication, Marketing, and Public Relations, 1997–2010 is simply original research along with some case studies. This journal article provides information that has explored patterns and trends of social media research over the past 14 years across four disciplines. Since the data has been explored over the past 14 years, this data is a case study and original research. This genre of original research allows the reader to focus on the findings of the article.
Public journalism and professional reflexivity is a review article. Within this article, the profession of journalism is discussed. The idea of public journalism is under fire. The discussion of whether journalism is a positive or negative thing has been brought to the table.
When news sites go native: Redefining the advertising– editorial divide in response to native advertising is a case study, original research, and a review of various topics. This study examines reactions to a controversial Church of Scientology native advertisement to assess how competing processes of norm-making and boundary work shape normative understandings of online journalism. This genre of this journal is important in this case because it will provide information and evidence. Having many genres within one article gives the reader a wide range of angles to view the information from.
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