Speech Outline

Title:

Introduction:

1. Hook: Think to yourself if there has ever been a time when cigarettes affected you in your daily life, and how it made you feel.
2. Thesis: The FDA uses the common teenage issue of bullying within schools to portray the purpose of how cigarettes are “bullying teens” and ruining their lives. Overall, this commercial is effective because it provides an emotional appeal.

Body Paragraph:  

1. MAIN POINT 1- Characters
1. Teens addicted to tobacco: It is obvious that the teens look discouraged, dull, and frustrated due to their facial expressions within the commercial. This is due to the fact that addiction is powerful, ugly, intimidating, embarrassing, and time-consuming which is seen when the boy is pulled out of school by his t-shirt. (Point out the picture on the slide)
2. Friends of teens addicted to tobacco: Other characters seem annoyed because a smoke break interrupts what they are doing.  (Point out the picture on the slide)
3. Cigarette man: Dirty, greasy, and short man is the only narrator and is found continuously bullying and pestering the teens. Throughout the commercial, the little bully is demanding, shaming, in-your-face, and uses forceful and violent language to make the teens do what he wants.
1. By portraying this cigarette man in this way, they are using society's stereotype of someone who smokes cigarettes. Making these people seem dirty and possibly apart of a lower class, which is not always found true.
2. MAIN POINT 2- Setting
1. Colors: dull and muted colors are used to show the overall emotion within the commercial.
1. The use of these dull colors do not draw attention to this commercial in a positive way. Muted blue colors are typically used when advertising things related to your health, which in this commercial is relevant because tobacco can have many negative effects on your body.
2. Music: unsettling music that gives the audience a helpless feeling.
1. The purpose of this unsettling music is to provide the audience with a negative impression to make you not want to smoke cigarettes.
3. High school: most of the commercial takes place within a high school. This is showing how tobacco is taking over teens lives at such a young age.
1. The overall purpose of placing this commercial in a high school is to make the scenario realistic as possible.  
2. Bullying happens a lot in schools.
3. Bullying is also a strong connection to cigarettes because almost all teens know about or have experienced some form of bullying in their lifetime.
3. MAIN POINT 3- Ending
1. The true hook and understanding of the commercial does not come until the end.
1. The ending is meant to be somewhat of a surprise and once the greasy man says “pucker up” does the audience fully understand he is the cigarette.
2. The FDA is illustrating that a bully is not segregated to just a human, it can be tangible, like a cigarette.
4. Effectiveness:
1. I think this commercial was effective because it uses a creative way to connect with the audience. The implication of bullying was a smart comparison because it is personal to many teens.
1. The use of repetition is helpful because when the tiny cigarette man repeats “when i say” it sticks in the audience's mind and shows how demanding he is.
2. A little bit of fear is also a component within this commercial to hopefully place some fear in teens to not smoke tobacco
3. Mentioning how expensive cigarettes are is effective because it shows they not only will damage your body, but are expensive.
5. Conclusion:
1. Recap: Overall the commercial was very effective and used bullying to directly relate to teens.  
2. Hook:  No matter if you smoke or not, I believe this commercial makes us all step back and think twice about what we are doing.